Godrej L'Affaire Breaks Stereotypes with New Father's Day Campaign Film
Business 17 Jun, 2025

Godrej L'Affaire Breaks Stereotypes with New Father's Day Campaign Film

Business Aajkal, Mumbai, 17 June 2025: Godrej Industries Group (GIG), via its brand-agnostic lifestyle platform Godrej L'Affaire, has launched 'Dad. Not Daddy.'—a Father's Day campaign that takes a refreshing, honest approach to celebrating fathers. Unlike traditional narratives that often lean into sentimental excess, portraying dads as stoic superheroes or poetic figures, this campaign flips the script.
 
The centerpiece is a 90-second satirical film styled as a parody-meets-mockumentary. It features a candid, relatable protagonist in his thirties who breaks the fourth wall, humorously skewering overused clichés and highlighting the endearing, sometimes awkward realities of Indian fathers—early morning alarms, five missed calls, meticulous budgeting, and fan–switch patrols. Through this honest and humorous lens, the campaign celebrates the dependable, yet often unacknowledged, qualities of Indian dads.

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