Ola Electric sharpens festive focus with faster deliveries, sustains profitability push

Business To Business, New Delhi, 25 September 2025: Ola Electric is preparing for the forthcoming festive season with an assertive initiative to augment production and inventory levels, aspiring to reduce vehicle delivery times by more than fifty percent—from the current span of 12 to 14 days, according to informed sources.
 
Enhancing delivery speed and providing an improved handover experience have been identified as paramount priorities for the company during this period.
 
The organization is diligently working to prevent customers from enduring the protracted waiting periods characteristic of previous cycles.
 
"As the festive season is pivotal, rapid delivery will serve as the key differentiator," a source remarked.
 
In recent quarters, Ola has progressively transitioned from a discount-centric industry strategy to a model centered on profitability and sustainable expansion.
 
While competitors are anticipated to persist with substantial festive discounts of 10-12 percent—often at the expense of cash burn—Ola has remained steadfast in its focus on enhancing EBITDA margins.
 
Having sold over one million vehicles—nearly twice the tally of its nearest rival, TVS Motor—Ola Electric is strategically increasing inventory at its retail outlets to facilitate swifter handovers.
 
This approach aims to capitalize on the anticipated surge in demand in the upcoming weeks, as two-wheeler sales traditionally reach their zenith during the festive season.
 
The S1 Pro Gen 3 continues to be Ola’s best-selling scooter. Featuring upgraded hardware and software, this model has constituted the majority of Ola’s recent deliveries and is expected to remain the flagship during the festive sales period.