Reliance Retail launches AJIO Beauty, expands footprint in personal care segment
Business 23 Jul, 2026

Reliance Retail launches AJIO Beauty, expands footprint in personal care segment

Business To Business, New Delhi, 23rd July, 2026:  Reliance Retail on Tuesday announced the launch of AJIO Beauty, a new platform aimed at strengthening its presence in the rapidly growing beauty and personal care market as part of its broader fashion and lifestyle ecosystem.
The platform combines AJIO's fashion-focused digital reach with the beauty expertise of Tira, Reliance Retail's omnichannel beauty venture, to offer a one-stop destination for skincare, makeup, haircare, fragrances, bath and personal care products.
According to the company, AJIO Beauty will feature products across value, bridge-to-luxury, premium and luxury segments, offering a portfolio of more than 1,500 Indian and international brands.

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