Kolkata, New Delhi, INDIA. New York, USA.
Business To Business, Mumbai, 13th May 2026: SBI General Insurance, one of India’s leading general insurance companies, has announced a new campaign film featuring Pankaj Tripathi as part of its ongoing “Chuniye Bharosa, Apno Sa” campaign.
The film focuses on the increasing importance of health insurance in everyday life, particularly amid rising medical costs and uncertainties. Through an emotionally driven narrative, the campaign seeks to emphasise trust, protection and financial preparedness for families during health emergencies.
The campaign continues SBI General Insurance’s broader branding effort centred on reliability and customer reassurance, with Tripathi once again serving as the face of the initiative due to his relatable public image and wide appeal.