Business 18 Jun, 2026

Sensodyne expands oral care portfolio with Pronamel Kids for enamel care and 24hr cavity protection

Business To Business, New Delhi, 18^th June, 2026:   Sensodyne, the oral care brand owned by Haleon, has entered India's children's oral care segment with the launch of Pronamel Kids, a toothpaste specifically formulated for young children.
Pronamel Kids is designed for children aged 2 years and above and is available in two flavors:

• Strawberry
• Bubble Mint

According to the company, the toothpaste is formulated to:

• Help strengthen and protect developing tooth enamel.
• Provide cavity protection when used as part of a regular oral hygiene routine.
• Contain 100% natural flavors.
• Be free from added sugars.

The launch marks Haleon's entry into the children's oral care category in India, expanding beyond its well-established presence in sensitive-teeth care through the Sensodyne brand.
The move comes as awareness of preventive dental care among Indian parents continues to grow, creating opportunities for specialized products targeted at children.
India's oral care market has seen increasing demand for age-specific products, with parents seeking toothpaste formulations tailored to children's dental needs. Products that focus on enamel protection, cavity prevention, and child-friendly flavors have become a growing segment within the broader oral care industry.
For Haleon, Pronamel Kids broadens its product portfolio and allows the company to address oral health needs at an earlier stage of life, complementing its existing offerings for adults.
The launch is also aligned with Haleon's stated objective of promoting better everyday health through preventive healthcare products and consumer education.