Business
05 Aug, 2026
Urban Company aims highest growth in water purifier category: Co-founder
Business To Business, New Delhi, 05 August, 2026: Urban Company aims to sustain the fastest growth in the water purifier segment by focusing on continuous product innovation, according to its co-founder and Chief Operating Officer, Varun Khaitan.
The company has expanded its Native range with the launch of two new water purifiers:
- Native M3 – starting at Rs 22,199
- Native M3 Pro – starting at Rs 25,199
Speaking on the sidelines of the product launch, Khaitan said that while maintaining the same pace of growth becomes more challenging as the business scales, the company's strategy is to continue innovating to sustain industry-leading growth.
He noted that:
- As sales of the Native water purifier range increase, year-on-year growth rates will naturally become harder to maintain because of a larger base.
- Urban Company's objective is to keep introducing new innovations that will help it maintain a high growth rate—ideally the highest in the segment—for the next few years.
The launch underscores Urban Company's efforts to strengthen its presence in the home appliances market by expanding beyond its core home services business and competing in the premium water purifier category through technology and product innovation.