West Bengal Gramin Bank ties up with Canara HSBC Life Insurance
Business 25 May, 2026

West Bengal Gramin Bank ties up with Canara HSBC Life Insurance

Business To Business, Kolkata, 25th May, 2026:  West Bengal Gramin Bank has partnered with Canara HSBC Life Insurance to expand life insurance access across rural and semi-urban regions of West Bengal.
Under the bancassurance arrangement, Canara HSBC Life Insurance will distribute its life insurance products through WBGB’s network of around 960 branches across the state.
According to the companies, the partnership is intended to:

  • Improve access to insurance protection in underserved communities
  • Promote savings and long-term financial planning
  • Increase insurance penetration in rural areas
  • Strengthen financial inclusion initiatives
The collaboration reflects the growing use of bancassurance models in India, where banks and financial institutions work with insurers to extend financial products to wider populations, particularly in rural and semi-urban markets.

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