Kolkata, New Delhi, INDIA. New York, USA.
Business Aajkal, NEW DELHI, 14 May 2025: Quick commerce company Zepto has announced the launch of Zepto Atom, an advanced data insights platform designed for consumer brands.
The platform will be a paid service accessible to thousands of brands listed on Zepto's platform, beginning May 16, 2025. According to the company, Zepto Atom leverages an in-house, tech-powered analytics tool aimed at transforming the consumer analytics industry in India, which is currently led by legacy multinational companies.
This initiative underscores Zepto’s focus on leveraging technology to provide innovative solutions and compete in the data-driven consumer insights market.